February 2008

Monthly Archive

Live with Michael Koenigs from Bridging Heart & Marketing in LA!

Jeff Herring 24 Feb 2008 | : Bridging Heart & Marketing

michael koenigs, bridging heart and marketing, jeff herring, article marketing
This guy has got a lot of heart and is a good model to follow. He and his wife use some of the proceeds of their business to go to Uganda and help the children’s hospital there.

Michael spoke on “The Video Advantage - Sell with Authenticity and Integrity with Video.”

Many of the presenters at this conference, including me, are getting a copy of our power point notes to Judith and Jim and they will pass them on to the participants.

What Michael did was have us go to an opt-in page to get the notes and audio right away….smart, very smart. And I will be doing in next time :)

Live from Bridging Heart & Marketing - Danny Guspie and Heidi Nabert

Jeff Herring 24 Feb 2008 | : Bridging Heart & Marketing

Danny Guspie and Heidi Nabert, bridging heart and marketing, jeff herring, article marketingDanny & Heidi spoke on “How to Monetize Your Podcast.” I’ve always thought of podcasting as something like a radio show. These guys taught a different approach -  creating a series of one minute podcasts, sort of like an audio e-course….but more.

Live from Bridging Heart & Marketing in LA - Greg Cesar

Jeff Herring 24 Feb 2008 | : Bridging Heart & Marketing

greg cesar, bridging heart and marketing, jeff herring, article marketingI always love it when I meet and get to hear someone that has taken a specific topic on the internet and flat figured it out.

This is what Greg Cesar has done with Google Adwords and his presentation “Wizardry with Adwords.”

The guy is a wiard and he had recently moved to Atlanta so I believe you will be hearing more about him from me. Stay tuned.

Live from Bridging Heart & Marketing - Jody Colvard

Jeff Herring 24 Feb 2008 | : Bridging Heart & Marketing

jody colvard, bridging heart and marketing, jeff herring, article marketingJody Colvard’s passion is “Monetizing Your Blog Platform.”

She reminds me very much of my friend and colleague Mike Stewart in that they are both pointing the way to the future with podcasting, audio, and video.

Live from Bridging Heart & Marketing - Scott Martineau

Jeff Herring 24 Feb 2008 | : Bridging Heart & Marketing

scott martineau, bridging heart and marketing, article marketing, jeff herringScott Martineau spoke on “Repurposing Content for Viral List Building.”

If you have ever struggled with the notion of repurposing, here is the definition for you:

 ”Taking intellectual property you have previously created in one format and converting it to a new format for distribution to different (new) channels.”

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