February 2008
Monthly Archive
Monthly Archive
Jeff Herring 24 Feb 2008 | : Bridging Heart & Marketing

This guy has got a lot of heart and is a good model to follow. He and his wife use some of the proceeds of their business to go to Uganda and help the children’s hospital there.
Michael spoke on “The Video Advantage - Sell with Authenticity and Integrity with Video.”
Many of the presenters at this conference, including me, are getting a copy of our power point notes to Judith and Jim and they will pass them on to the participants.
What Michael did was have us go to an opt-in page to get the notes and audio right away….smart, very smart. And I will be doing in next time ![]()
Jeff Herring 24 Feb 2008 | : Bridging Heart & Marketing
Danny & Heidi spoke on “How to Monetize Your Podcast.” I’ve always thought of podcasting as something like a radio show. These guys taught a different approach - creating a series of one minute podcasts, sort of like an audio e-course….but more.
Jeff Herring 24 Feb 2008 | : Bridging Heart & Marketing
I always love it when I meet and get to hear someone that has taken a specific topic on the internet and flat figured it out.
This is what Greg Cesar has done with Google Adwords and his presentation “Wizardry with Adwords.”
The guy is a wiard and he had recently moved to Atlanta so I believe you will be hearing more about him from me. Stay tuned.
Jeff Herring 24 Feb 2008 | : Bridging Heart & Marketing
Jody Colvard’s passion is “Monetizing Your Blog Platform.”
She reminds me very much of my friend and colleague Mike Stewart in that they are both pointing the way to the future with podcasting, audio, and video.
Jeff Herring 24 Feb 2008 | : Bridging Heart & Marketing
Scott Martineau spoke on “Repurposing Content for Viral List Building.”
If you have ever struggled with the notion of repurposing, here is the definition for you:
”Taking intellectual property you have previously created in one format and converting it to a new format for distribution to different (new) channels.”