Article Submission Secrets – Get the First Four Words Right In Your Article Title

Good article marketing requires you to get your title right, especially the first four words of your article title.

The title below sounds good -

How to Build a Massive Web Presence With Your Articles

That sounds pretty good, doesn’t it? Well, on the internet that title stinks. Actually when I do in-person seminars and I teach this to a large group at this point I have everybody yell, “Jeff, that title sucks!” I won’t ask you to do the same.

Here’s what happens. When somebody types in keywords looking for your information, Google or Yahoo or whatever search engine, their job is to go out into the world of the internet, find the best results for that keyword or keyword phrase, and bring it back to you.

That happens about a million times in the time that I’ve been explaining this last sentence. Boom, boom, boom – those little search engine spiders are crawling out there just faster than you can imagine.

They come to your article title and they read this title – How to Build A…– and there’s no keywords in those first four words, and they’re gone.

So don’t waste your first four words with things like ‘the’ or ‘a’ and no keywords.

Titles that rock

The solution is Read More→

Article Submission Secrets – 4 Things to Never Ever Do in the Resource Box of Your Articles

Here are 4 things to never ever do in your article resource box:

1. Don’t put your phone number in there, and don’t put your email address in there. If they want to contact you, get them back to your website or your blog, where they can email you or contact you.

2. The second thing not to do – and this sounds crazy, folks, but Read More→

Article Marketing Secrets – Which of These 3 Resource Box Mistakes Are You Making?

Successful article marketing requires you to create a resource box that brings the reader back to your web site or blog.

The problem is many people make some common mistakes. So here is what not to do in your resource box and what a resource box is not.

A resource box is not

It is not a virtual ego wall – Many people treat it this way. They want to tell all about themselves and all about all their accomplishments. An ego wall is that thing in somebody’s office where they have all their diplomas and their pictures of famous people.

A virtual ego wall is an ego wall online. People turn the resource box into a virtual ego wall, which leads then to our next point.

It is not all about you – When I teach resource box crafting, Read More→

Here is my best Article Submission article of 2007:

Powerful article marketing requires that you write a great title for your articles.

So here is just one of my formulas for a great title – Keywords – Benefits – Keywords. Use your keywords in the beginning of your title, make sure you make the benefit(s) clear, and then use your keywords again.

So let’s unpack this formula so you can use it.

My Article Title Formula – Keywords – Benefit(s) – Keywords

Keywords – Most article titles online fail from the start because they do not include keywords in the first four words of the title.”The Top Seven Benefits of Writing Online Articles” sounds like a great title, but on the internet it is not. The search engines read the first four words

“The Top Seven Benefits” and see no keywords and decide the article is not about article writing and do not deliver it to the online searcher.

So we would change the title to “Article Writing – The Top Seven Benefits of Writing Articles Online.”

Benefits - Benefits are a must have in your article title. It’s so easy to include benefits that it’s a shame so many writers don’t do it. In the article title we are using for an example here, I let the reader know there are seven benefits inside the article. Simple as that.

Keywords - It’s also fairly easy to use your keywords again in your article title. This is one of the ways in which writing online articles is different from writing any other kind of article. Online, the longer the title the better. Longer titles give the search engines more words to find and allows you to use your keywords again in your article title.

This has been just one of 35 secret strategies you can use to get your articles seen by more hungry customers. You can get instant access to all 35 strategies in my ebook
Article Submission Strategies.

Click here to get your instant access.

And coming tomorrow, the best Article Marketing article of 2007…so stay tuned!