Live from Marketing Madness Live

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Time for an Old Southern Saying……

Posted by Jeff Herring on 03 Dec 2007 | Tagged as: Live from Marketing Madness Live

Many of you will remember an old saying your parents often said when put too much on your plate or tried to eat too much……

“Looks like your eyes were bigger than your stomache.”

That’s what I did when I decided to launch the 48 Tips in 72 Hours idea.

We just hit the 72 hour mark, and I’m at only 23 posts, so my eyes WERE bigger than my stomache!

 Here’s what I am gonna do - I’ll get to 48 tips, it is just gonna take more than 72 hours.

More later….

Tip 23 from Matt Bacak’s Marketing Madness Live! - 3 Important Questions

Posted by Jeff Herring on 02 Dec 2007 | Tagged as: Live from Marketing Madness Live

article marketing, jeff herring, michael fortin, sylvie fortin
Three important questions to ask before you begin to create a product:

1. WHO is the market?

2. WHAT do they want?

3. HOW do they want it delivered to them?

article marketing, jeff herring, michael fortin, sylvie fortin

Tip 22 from Matt Bacak’s Marketing Madness Live! - Demand means….

Posted by Jeff Herring on 02 Dec 2007 | Tagged as: Live from Marketing Madness Live

article marketing, jeff herring, mike fortin, sylvie fortin

 Here’s a great quote from Michael Fortin:

“Demand means squat…..!”

What’s that? Isn’t demand everything?

Demand means nothing unless the person is willing to pay for it. Just cuz they want it does not mean they are going to pay for it.

article marketing, jeff herring, michael fortin, sylvie fortin

Tip 21 from Matt Bacak’s Marketing Madness Live! - Take ‘em to lunch!

Posted by Jeff Herring on 02 Dec 2007 | Tagged as: Live from Marketing Madness Live

article marketing, jeff herringWhen you get to listen to so many speakers you are able to learn lots of different techniques that you can add to your own tool bag. It’s been very interesting to watch how each speaker pitches and closes their offer.

Debra Thompson closed with telling everyone that the first group meeting would be right after her talk and she would take everyone to lunch to meet. Great idea.

So I gathered up all the people that signed up for the Great Article Marketing Training Program yesterday and today, and a few that were interested, took ‘em to lunch and we had our first meeting. What a kick!

Tip 20 from Matt Bacak’s Marketing Madness Live! - 3 Success Ingredients

Posted by Jeff Herring on 02 Dec 2007 | Tagged as: Live from Marketing Madness Live

article marketing, marketing strategies, jeff herring, debra thompsonHere are three success principles from Debra Thompson

1. Mindset
2. Mastermind
3. Mentor

Tip 19 from Matt Bacak’s Marketing Madness Live! - Is Information Power?

Posted by Jeff Herring on 02 Dec 2007 | Tagged as: Live from Marketing Madness Live

article marketing, marketing strategies, debra thompson, jeff herringDebra Thompson made what I think is one of the best points of the conference. You have heard me say many times “go use this stuff.” I say this because, contrary to the popular saying, information is not power, taking action with the information is power.

Here’s the great line - “If information is power, how many rich librarians do you know?”

Tip 18 from Matt Bacak’s Marketing Madness Live! - one more conversion tip!

Posted by Jeff Herring on 02 Dec 2007 | Tagged as: Live from Marketing Madness Live

article marketing, conversion rates, eric graham, jeff herring
Here is a great way to think about your message and your products:

“What you sell solves someone’s problems.”

Tip 17 from Matt Bacak’s Marketing Madness Live! - more from the Conversion Doctor

Posted by Jeff Herring on 02 Dec 2007 | Tagged as: Live from Marketing Madness Live

article marketing, conversion doctor, jeff herring, eric graham
Increase conversion through the useability of your web site.

Useability is defined as “how easy is it for your visitor to accomplish their goals while on your web site.”

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