Debra Thompson made what I think is one of the best points of the conference. You have heard me say many times “go use this stuff.” I say this because, contrary to the popular saying, information is not power, taking action with the information is power.

Here’s the great line - “If information is power, how many rich librarians do you know?”

155Commentshttp://fromthedeskofjeffherring.com/tip-19-from-matt-bacaks-marketing-madness-live-is-information-power/Tip+19+from+Matt+Bacak%27s+Marketing+Madness+Live%21+-+Is+Information+Power%3F2007-12-02+20%3A15%3A41Jeff+Herring

Here is a great way to think about your message and your products:

“What you sell solves someone’s problems.”

154Commentshttp://fromthedeskofjeffherring.com/tip-18-from-matt-bacaks-marketing-madness-live-one-more-conversion-tip/Tip+18+from+Matt+Bacak%27s+Marketing+Madness+Live%21+-+one+more+conversion+tip%212007-12-02+16%3A52%3A48Jeff+Herring

Increase conversion through the useability of your web site.

Useability is defined as “how easy is it for your visitor to accomplish their goals while on your web site.”

153Commentshttp://fromthedeskofjeffherring.com/tip-17-from-matt-bacaks-marketing-madness-live-more-from-the-conversion-doctor/Tip+17+from+Matt+Bacak%27s+Marketing+Madness+Live%21+-+more+from+the+Conversion+Doctor2007-12-02+16%3A47%3A32Jeff+Herring

Eric Graham is known as “The Conversion Doctor” and the title is well earned.  I learned a lot in this seminar and we’ll be having him on a teleseminar soon!

Three ways to increase your profits
1. Increase traffic (visitors) to your site

2. Increase order size.

3. Increase conversion - once you take action to increase your conversion rate it continues to work for you.

152Commentshttp://fromthedeskofjeffherring.com/tip-16-from-matt-bacaks-marketing-madness-live/Tip+16+from+Matt+Bacak%27s+Marketing+Madness+Live%212007-12-02+15%3A28%3A15Jeff+Herring

Lou Castillo has taken his expertise in real estate and partnered with Matt Bacak’s expertise in Internet Marketing. Two powerful ways to create a large income combined together.

So here is a cool formula - Internet Marketing X Your Income Producer = Profits.

What will your combination be?

151Commentshttp://fromthedeskofjeffherring.com/tip-15-from-matt-bacaks-marketing-madness-live-internet-marketing-and/Tip+15+from+Matt+Bacak%27s+Marketing+Madness+Live%21+-+Internet+Marketing+and.....2007-12-02+15%3A18%3A28Jeff+Herring