Feb
25

Live from Bridging Heart & Marketing - Soft Topic Copywriting Secrets

By Jeff Herring

bridging heart and marketing, jeff herring, article marketing, Judith and Jim held the last seminar of the conference on Soft Topic Copywriting Secrets.

Regular readers will recognize the similarities between one of J & J’s copywriting principles and one of my title principles:

“Attraction is the job of your title.” This is as true for the title in a sales letter as it is for the title of an article.